Social Media Marketing
A form of internet marketing that involves creating and sharing content on social media platforms such as Facebook, Instagram, Pinterest, etc. These platforms will help introduce people to your brand for the first time and drive leads/sales.
Display retargeting is advertising on websites or apps through banners or other ad formats made of text, images, video, etc. With retargeting, the strategy is to target people who have come to your website and haven't converted. You are then able to serve them an ad and drive them back to your website. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
PPC (Pay Per Click) Advertising
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites. Pay-per-click is commonly associated with search engines such as Google, Bing, etc. PPC Advertising is best utilized to drive high-quality traffic to your website.